XplorHiring

Marketing Manager, SaaS

  • Remote, United States
  • Lead
  • Posted 2 weeks ago
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In one line

Marketing lead for a laundry and dry-cleaning SaaS unit in North America, running demand, lifecycle and product marketing with budget ownership.

About the role

The role owns pipeline and retention numbers for the software and its payments attach, working with product, sales and customer success in a hybrid setup.

At a glance

Pay
Not stated in the posting
Remote scope
Remote, United States
Seniority
Lead
Skills
Demand generation, Product marketing, Lifecycle marketing
Posted
13 Oct 2026
Last checked
29 Oct 2026

What you will do

  • Run and expand demand channels that bring in qualified pipeline for the software
  • Own messaging, positioning and launches for the laundry SaaS products
  • Plan lifecycle campaigns that lift up-sell, cross-sell and retention while cutting churn
  • Set the marketing plan and budget with finance, including quarterly reforecasts of demand targets
  • Report funnel KPIs such as MQLs, pipeline contribution, CAC and campaign ROI

What they look for

  • Five or more years in B2B SaaS marketing with budget responsibility
  • Experience marketing SaaS to small and mid-size businesses in a vertical
  • Track record of growing pipeline and revenue and of using lifecycle campaigns to cut churn
  • History of improving marketing efficiency through lower CAC and faster payback
  • Comfort working across sales, product and customer success, and with agency partners

Nice to have

  • Degree in marketing, business or communications

Benefits

  • Hybrid working environment

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Questions about this job

Is this job fully remote, and from where?

The posting lists it as remote for people in the United States.

What does this job pay?

No pay range is stated in the posting.

What experience is needed?

It is a lead role. The posting asks for: five or more years in B2B SaaS marketing with budget responsibility; experience marketing SaaS to small and mid-size businesses in a vertical; track record of growing pipeline and revenue and of using lifecycle campaigns to cut churn. Skills it names include Demand generation, Product marketing, Lifecycle marketing.

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