ThatchHiring

Product Marketing Manager

  • Remote, United States
  • Lead
  • Posted 6 days ago
Apply with Keywordise AI

or apply from Claude / ChatGPT / Muse

In one line

Own positioning, messaging and launches for a health benefits product, focused on mid-market and enterprise growth.

About the role

Positioning and go-to-market work across employer and broker audiences, done in close partnership with product, sales and growth. Success shows up as clearer stories, stronger enablement and more pipeline.

At a glance

Pay
Not stated in the posting
Remote scope
Remote, United States
Seniority
Lead
Skills
Product marketing, Go-to-market strategy, Messaging, Sales enablement, Competitive intelligence, Customer research
Posted
29 Oct 2026
Last checked
3 Nov 2026

What you will do

  • Own positioning and messaging for employer and broker audiences, leaning toward mid-market and enterprise
  • Set go-to-market strategy and run product launches that keep product, sales and growth aligned
  • Write narratives and enablement material so brokers and benefits consultants can recommend the product with confidence
  • Run quarterly segment campaigns with the growth team, turning customer insight into demand
  • Track how messaging lands across segments, sales talks and advisor channels, then adjust

What they look for

  • Solid B2B product marketing background with ownership of positioning, messaging and go-to-market for complex products
  • Experience building and running go-to-market plans for mid-market or enterprise buyers
  • Commercial judgment and a grasp of how product marketing feeds pipeline, adoption and revenue
  • History of building sales enablement programs and turning complex products into clear, distinct messages

How Keywordise applies for you

  1. 1Upload your CVAdd your CV once. It takes about a minute.
  2. 2Tailored to this jobKeywordise writes a CV and a cover letter for this job from your real experience.
  3. 3The form fills itselfName, email, experience and screening questions, field by field.
  4. 4Application sentYou get a receipt and follow it in your dashboard.

Apply with Keywordise AI7-day free trial, no card.

Apply from your AI assistant

Connect Keywordise to your assistant once, then send it the prompt. It applies for you.

ClaudeConnectorChatGPTConnectorMuseby Meta

Claude

  1. In Claude, open Settings, then Connectors, and choose Add custom connector.
  2. Name it Keywordise and paste the connector URL.
  3. Click Connect, log in to Keywordise and approve. Then send the prompt in a new chat.
Connector URL
https://keywordise.com/mcp

Disconnect any time in your Keywordise settings.

ChatGPT

  1. In ChatGPT, open Settings, then Connectors. On plans that need it, turn on developer mode first.
  2. Add a new connector with the connector URL and choose OAuth. Leave the client ID and secret empty.
  3. Log in to Keywordise and approve. Then send the prompt in a new chat.
Connector URL
https://keywordise.com/mcp

Disconnect any time in your Keywordise settings.

Muse

  1. Open Muse (muse.ai or the app) and send it the message below.
  2. If Muse asks how to sign in, answer OAuth. Open the sign-in link it sends, log in to Keywordise and approve.
  3. Send the prompt. Muse asks before it sends anything.
Message for Muse
Add a custom connector called Keywordise. It is a remote MCP server at https://keywordise.com/mcp and uses OAuth. Give me the sign-in link.

Muse is available in the US only for now.

Prompt
Apply to Keywordise job lvsevrrtgw
How to connect

Questions about this job

Is this a remote job, and where can I work from?

The posting lists it as remote for people in the United States.

What does this job pay?

No pay range is stated in the posting.

What experience is needed?

It is a lead role. The posting asks for: solid B2B product marketing background with ownership of positioning, messaging and go-to-market for complex products; experience building and running go-to-market plans for mid-market or enterprise buyers; commercial judgment and a grasp of how product marketing feeds pipeline, adoption and revenue. Skills it names include Product marketing, Go-to-market strategy, Messaging, Sales enablement.

How do I apply with Keywordise AI?

Click Apply with Keywordise AI, create an account and upload your CV. Your CV and cover letter are written for this job from what you have really done, then Keywordise applies for you. Trial: 7 days, no card.

More remote sales jobs

All remote sales jobs
ThatchRemote, United States
Apply with Keywordise AI