Marketing Strategist

About the role

Create offers and positioning for coaches, consultants and agencies, running strategy calls with founders and guiding copywriters and media buyers from your messaging brief.

What you will do

• Run discovery and strategy calls with founders
• Build offers and positioning for coaching, consulting and agency clients
• Write clear messaging briefs that copywriters and media buyers work from
• Use AI tools live during client calls to draft and confirm messaging
• Hold your position when a founder pushes a weak offer

What they look for

• Three to five years in direct response, offer creation or positioning
• Experience running strategy calls with founders
• Knowledge of the Indian coaching and consulting market and high-ticket pricing
• Ability to explain why a guarantee works and when a bad one costs money
• Clear writing skills

Nice to have

• Familiarity with well-known direct response marketing books
• Personal experience selling or coaching high-ticket services