Paid Media Specialist

About the role

A digital marketing role planning and optimising paid campaigns across search, social and emerging channels to drive student enrolments for university partners in the APAC region.

What you will do

• Use AI powered formats and new ad technologies to lift performance
• Track and report campaign results from click through to enrolment
• Forecast lead volumes, media spend and outcomes to support planning
• Work with creative, content and web teams on assets and landing pages
• Support conversion rate optimisation through testing

What they look for

• Passion for digital marketing and data driven improvement
• Comfort with analytics and numbers
• Ability to turn complex insights into clear recommendations
• Commercial mindset focused on performance and return on investment
• Curiosity about AI, automation and emerging marketing tools
• Strong collaboration and adaptability in a fast paced setting

Benefits

• Flexible work anywhere in Malaysia model with remote, hybrid or office options
• High growth environment with career development opportunities
• Collaborative, people first culture