Senior Data Analyst, User Acquisition

About the role

The analyst will partner with the user acquisition team, measuring how users are acquired across a portfolio of mobile apps and web properties and turning findings into spending recommendations.

What you will do

• Design, build and maintain shared datasets and pipelines that support self-service analytics
• Improve data quality, accuracy, reliability and documentation across the organisation
• Own paid channel performance measurement, including cost metrics, retention and payback by channel, campaign, geography and creative
• Build predictive lifetime value models and cohort curves to guide bidding and budget choices
• Reconcile data across mobile measurement partners, ad networks and internal events, and investigate attribution or revenue discrepancies
• Analyse web-to-app funnels and run incrementality, geo-holdout and A/B tests to measure true lift

What they look for

• Exceptional analytical ability
• Strong SQL and Python skills
• Deep familiarity with mobile app marketing data
• Rigour in data quality, analysis and storytelling