Credit AcceptanceHiring

Senior Manager, Consumer Lifecycle Marketing

  • Remote, United States
  • Lead
  • Posted 2 weeks ago
In one line

Own the customer messaging program for a car lender, covering email, SMS, push and in-app, with the aim of raising customer lifetime value. Mostly work from home.

About the role

Remote, with occasional planned trips to a Michigan office and the option to work there if the team asks. A new role on a new team, building the program from scratch and judged on incremental value against a holdout.

At a glance

Pay
Not stated in the posting
Remote scope
Remote, United States
Seniority
Lead
Skills
SMS, In-app messaging, Segmentation, Lifecycle marketing
Posted
14 Oct 2026
Last checked
29 Oct 2026

What you will do

  • Set the contact strategy: who gets messaged, on which channel, how often, and which message wins when they compete
  • Design onboarding and first-payment journeys so new borrowers understand the loan and pay on time
  • Own segmentation, targeting and testing across the life of the loan, from digital adoption to the next vehicle
  • Build business cases and recommendations for rewards enrollment and repeat purchase

What they look for

  • Sharp critical thinking and business judgment, with problems framed in numbers first
  • Comfort moving between strategy and hands-on execution
  • Experience running lifecycle or performance marketing judged on incremental value
  • Ability to define what good lifecycle marketing looks like over several years and prove it with disciplined testing

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Questions about this job

Can I do this job remotely, and from which countries?

The posting lists it as remote for people in the United States.

What does this job pay?

The posting does not state a salary, so there is no figure to quote.

What experience is needed?

It is a lead role. The posting asks for: sharp critical thinking and business judgment, with problems framed in numbers first; comfort moving between strategy and hands-on execution; experience running lifecycle or performance marketing judged on incremental value. Skills it names include SMS, In-app messaging, Segmentation, Lifecycle marketing.

How do I apply with Keywordise AI?

Select Apply with Keywordise AI, sign up and upload your CV. Keywordise writes a CV and a cover letter for this job from your real experience and applies for you. The 7-day free trial needs no card.

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