Senior Manager, Consumer Lifecycle Marketing
- Remote, United States
- Lead
- Posted 2 weeks ago
or apply from Claude / ChatGPT / Muse
Own the customer messaging program for a car lender, covering email, SMS, push and in-app, with the aim of raising customer lifetime value. Mostly work from home.
About the role
Remote, with occasional planned trips to a Michigan office and the option to work there if the team asks. A new role on a new team, building the program from scratch and judged on incremental value against a holdout.
At a glance
- Pay
- Not stated in the posting
- Remote scope
- Remote, United States
- Seniority
- Lead
- Skills
- SMS, In-app messaging, Segmentation, Lifecycle marketing
- Posted
- 14 Oct 2026
- Last checked
- 29 Oct 2026
What you will do
- Set the contact strategy: who gets messaged, on which channel, how often, and which message wins when they compete
- Design onboarding and first-payment journeys so new borrowers understand the loan and pay on time
- Own segmentation, targeting and testing across the life of the loan, from digital adoption to the next vehicle
- Build business cases and recommendations for rewards enrollment and repeat purchase
What they look for
- Sharp critical thinking and business judgment, with problems framed in numbers first
- Comfort moving between strategy and hands-on execution
- Experience running lifecycle or performance marketing judged on incremental value
- Ability to define what good lifecycle marketing looks like over several years and prove it with disciplined testing
How Keywordise applies for you
Alex Demo
[email protected]
From your CV
Yes, fully remote
- Sent
- 09:41
- Attached
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Claude
- In Claude, open Settings, then Connectors, and choose Add custom connector.
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Muse
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Add a custom connector called Keywordise. It is a remote MCP server at https://keywordise.com/mcp and uses OAuth. Give me the sign-in link.Muse is available in the US only for now.
Apply to Keywordise job b64iqdrnzvQuestions about this job
Can I do this job remotely, and from which countries?
The posting lists it as remote for people in the United States.
What does this job pay?
The posting does not state a salary, so there is no figure to quote.
What experience is needed?
It is a lead role. The posting asks for: sharp critical thinking and business judgment, with problems framed in numbers first; comfort moving between strategy and hands-on execution; experience running lifecycle or performance marketing judged on incremental value. Skills it names include SMS, In-app messaging, Segmentation, Lifecycle marketing.
How do I apply with Keywordise AI?
Select Apply with Keywordise AI, sign up and upload your CV. Keywordise writes a CV and a cover letter for this job from your real experience and applies for you. The 7-day free trial needs no card.
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