Senior Manager, Lifecycle Marketing

About the role

Own the owner lifecycle marketing program end to end, covering strategy, journeys, platform and results. The first year focuses on consolidating sends onto one platform and rebuilding segment-specific journeys to lift lead conversion and owner retention.

What you will do

• Own every scheduled and triggered owner message from first request through onboarding and the first 180 days
• Audit current and planned communications and turn findings into mapped journeys for each owner segment
• Expand lifecycle channels beyond email and SMS to in-product nudges, push, help content and timed touchpoints
• Lead migration of owner communications to Customer.io and set build standards and governance
• Manage pre-activation nurture and recovery, including abandoned-lead and re-engagement campaigns
• Design and run A/B tests with clear hypotheses and decisions, and share what was learned

What they look for

• Proven ownership of multi-stage journeys
• Hands-on expertise with enterprise marketing automation platforms such as Customer.io
• Comfort building and debugging journeys in the platform and writing email copy
• Ability to present strategy to leadership and lead through clarity and evidence on a small team