BlackbaudHiring

Senior Manager, Marketing, Healthcare

  • Remote, United States
  • Lead
  • Posted 10 days ago
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In one line

Vertical marketing lead for healthcare at a software company: run the go-to-market plan, build demand and work closely with sales.

About the role

Hands-on leaders who can link strategy to execution and keep a cross-functional team moving in one direction fit this role. Results are judged on pipeline and bookings from the vertical.

At a glance

Pay
Not stated in the posting
Remote scope
Remote, United States
Seniority
Lead
Skills
B2B Marketing, Demand Generation, Sales Enablement
Posted
19 Oct 2026
Last checked
28 Oct 2026

What you will do

  • Run the annual healthcare go-to-market plan within agreed priorities and budget
  • Turn product messaging into audience campaigns, field narratives and sales enablement
  • Coordinate launch activation for the vertical using material from product marketing
  • Manage the vertical budget and adjust channel and program mix for pipeline efficiency

What they look for

  • Seven or more years of B2B marketing across several disciplines
  • Two or more years leading people, programs or complex cross-functional work
  • Experience owning a marketing budget and optimising against business outcomes
  • A record of partnering with sales on shared pipeline and bookings goals

Nice to have

  • Comfort adapting approved product messaging for a vertical without changing claims
  • Experience applying AI tools and automation to research, personalisation and reporting

How Keywordise applies for you

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Claude

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Muse

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Message for Muse
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Prompt
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Questions about this job

Can I do this job remotely, and from which countries?

The posting lists it as remote for people in the United States.

What does this job pay?

No pay range is stated in the posting.

What experience is needed?

It is a lead role. The posting asks for: seven or more years of B2B marketing across several disciplines; two or more years leading people, programs or complex cross-functional work; experience owning a marketing budget and optimising against business outcomes. Skills it names include B2B Marketing, Demand Generation, Sales Enablement.

How do I apply with Keywordise AI?

Click Apply with Keywordise AI, create an account and upload your CV. Your CV and cover letter are written for this job from what you have really done, then Keywordise applies for you. Trial: 7 days, no card.

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