Digital Marketing Specialist

About the role

The team needs someone to keep day-to-day digital activity running and improving while also pitching in on design, events and communications as the team grows.

At a glance

What you will do

• Run paid campaigns on LinkedIn and Google Ads, test variants and keep spend within budget
• Set up conversion tracking, landing pages and retargeting, and update site content with SEO work
• Build and send email campaigns such as the monthly newsletter, and manage organic social
• Keep the marketing calendar and CRM in order, and report on channel performance against KPIs
• Create simple graphics in Canva and PowerPoint, and brief freelance designers on bigger assets

What they look for

• Three to four years in marketing, ideally B2B, with a degree in marketing, business or communications
• One to two years of hands-on LinkedIn or Google Ads work
• Working knowledge of SEO, a CMS such as WordPress, email tools and analytics such as GA4
• Fluent English and strong MS Office skills, with good organisation and attention to detail

Nice to have

• CRM, marketing automation or Google Tag Manager experience
• Figma, Photoshop, Illustrator or video editing skills, and some use of AI tools

Benefits

• Remote work with a home office allowance
• Annual performance bonus, health and accident insurance, and wellness benefits
• Referral policy, team building and global meetings

A typical week

• Running and checking paid campaigns, adjusting targeting and budget
• Sending emails and posting on social channels
• Updating the website and reviewing SEO
• Writing reports on campaign results and coordinating with agencies or freelancers