GreystarHiring

Manager, Marketing Strategy, Owned Assets

  • Remote, United States
  • Lead
  • Posted 7 days ago
In one line

Marketing strategy role for rental housing properties, working with operations leaders on plans, budgets and ad spend; some US travel.

About the role

You sit on small teams that answer for each property's performance, and you build the marketing playbooks those teams follow. The job is as much about coaching property staff as about strategy.

At a glance

Pay
Not stated in the posting
Remote scope
Remote, United States
Seniority
Lead
Skills
Marketing strategy, Advertising spend, Training
Posted
28 Oct 2026
Last checked
3 Nov 2026

What you will do

  • Build marketing playbooks and per-property plans, timelines and budgets with operations and client leads
  • Track marketing and performance data on property teams and flag trends or problems
  • Recommend and carry out ad spend changes within the approved budget
  • Run training for property staff on marketing tools and systems

What they look for

  • Experience setting marketing strategy for multiple properties or a portfolio
  • Confidence reading performance data and turning it into recommendations
  • Ability to work with operations leaders, clients and other marketing teams
  • Willingness to travel within the US now and then

Nice to have

  • Experience training property teams on marketing tools

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Questions about this job

Is this job fully remote, and from where?

The posting lists it as remote for people in the United States.

What does this job pay?

The posting does not state a salary, so there is no figure to quote.

What experience is needed?

It is a lead role. The posting asks for: experience setting marketing strategy for multiple properties or a portfolio; confidence reading performance data and turning it into recommendations; ability to work with operations leaders, clients and other marketing teams. Skills it names include Marketing strategy, Advertising spend, Training.

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