CrestaHiring

Senior Product Marketing Manager, Healthcare

  • Remote, United States
  • Lead
  • Posted 8 days ago
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In one line

Own positioning, messaging and go-to-market for the healthcare vertical at an AI customer experience company; reports to the VP of Product Marketing.

About the role

Suits a product marketer with healthcare domain knowledge who can turn platform capabilities into industry narratives for payers, providers and retail health buyers. Strategic thinking paired with hands-on execution in a strategic vertical.

At a glance

Pay
Not stated in the posting
Remote scope
Remote, United States
Seniority
Lead
Skills
Product marketing, Solutions marketing, Buyer personas, Sales enablement
Posted
21 Oct 2026
Last checked
29 Oct 2026

What you will do

  • Own and refine positioning and messaging for healthcare, translating platform capabilities into industry narratives
  • Build thought leadership through content, industry events, analyst engagement and customer stories
  • Develop buyer personas covering healthcare pain points, compliance needs and buying dynamics
  • Partner with product, sales, solutions and marketing to run healthcare go-to-market plans that grow pipeline
  • Lead vertical launches and create sales enablement materials, and feed win and loss insight into roadmap priorities

What they look for

  • At least seven years in product marketing or solutions marketing
  • Deep healthcare domain knowledge across payer, provider or both
  • Understanding of the regulatory and compliance factors shaping AI adoption in healthcare
  • Experience managing cross-functional or cross-team projects
  • Strong communication and comfort presenting to executives, plus research skills and data-driven messaging

How Keywordise applies for you

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Claude

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Muse

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Message for Muse
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Muse is available in the US only for now.

Prompt
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Questions about this job

Is this job fully remote, and from where?

Yes, it is listed as remote, aimed at candidates in the United States.

What does this job pay?

The posting does not state a salary, so there is no figure to quote.

What experience is needed?

It is a lead role. The posting asks for: at least seven years in product marketing or solutions marketing; deep healthcare domain knowledge across payer, provider or both; understanding of the regulatory and compliance factors shaping AI adoption in healthcare. Skills it names include Product marketing, Solutions marketing, Buyer personas, Sales enablement.

How do I apply with Keywordise AI?

Press the Apply with Keywordise AI button and add your CV. Keywordise tailors your CV and cover letter to this posting and sends the application for you, with a free 7-day trial and no card.

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