Ads Creative Strategist

About the role

Shapes high quality video ad creative for clients by briefing content creators, tracking social trends and checking that delivered content fits each brand.

What you will do

• Build script briefs around current TikTok and Instagram Reels trends
• Prepare detailed creator briefs that include the B-roll footage needed
• Find content creators who match each brand's target customer for every test concept
• Discuss project scope with potential creators and pick one for each project
• Review video ad variations and give feedback on submitted content
• Keep pace with ongoing TikTok and Reels trends and handle other tasks from the product manager

What they look for

• Proven experience crafting engaging creative content across many niches
• Demonstrable grasp of social media trends, especially TikTok and Instagram Reels
• Excellent interpersonal skills for talking with creators, colleagues and clients
• Ability to identify customer avatar pain points and plan creative around them
• Strong organisation, time management and forward planning