Ads Creative Strategist

About the role

Produces high quality creative advertising for clients by pairing brand insight with current social media trends. Sources content creators, writes script briefs and checks the finished video ads.

What you will do

• Write script briefs based on current TikTok and Instagram Reels trends
• Research and recruit content creators who fit each brand's target customer
• Brief creators on project scope and required B-roll footage
• Review received content and give feedback to ensure it meets guidelines
• Assemble a creator team for each project and keep up with platform trends

What they look for

• Proven experience creating engaging content across different niches
• Strong grasp of social media trends, especially TikTok and Instagram Reels
• Excellent interpersonal and communication skills with creators, colleagues and clients
• Ability to identify customer pain points and plan creative around them
• Good organisation, time management and forward planning