A direct-to-consumer subscription health and wellness brandHiring

CRM Manager

  • GBP 45,000 to 55,000 per year
  • Remote, United Kingdom
  • Lead
  • 6 weeks ago
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In one line

Own the whole customer lifecycle in Klaviyo for a subscription brand where most revenue comes from recurring orders; fully remote.

About the role

Retention and CRM drive the business, so the work has direct commercial weight. The role starts as an individual contributor with room to grow into a lead position while staying hands-on.

At a glance

Pay
GBP 45,000 to 55,000 per year
Remote scope
Remote, United Kingdom
Seniority
Lead
Skills
Klaviyo, WhatsApp, A/B testing, Skio, Recharge
Posted
7 Sep 2026
Last checked
18 Oct 2026

What you will do

  • Own lifecycle journeys in Klaviyo, from welcome and onboarding to winback and failed payments
  • Analyse flow, customer and cohort data to find where revenue and margin leak away
  • Build retention strategies from the reasons customers cancel or skip
  • Move high-intent one-time buyers into subscriptions
  • Run email, SMS and WhatsApp activity, plus deliverability and database health
  • Test journeys and campaigns, prioritising by commercial impact

What they look for

  • Proven experience owning a CRM programme from start to finish
  • Deep hands-on Klaviyo work, including complex branched and conditional journeys
  • A grasp of flow performance, attribution and incremental revenue
  • Experience in a subscription-led business
  • A very analytical approach and the curiosity to dig into data unprompted

Nice to have

  • Experience with a loyalty platform

How Keywordise applies for you

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  • Claude
  • ChatGPT
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Questions about this job

Is this a remote job, and where can I work from?

Yes, it is listed as remote, aimed at candidates in the United Kingdom.

What does this job pay?

The posting states GBP 45,000 to 55,000 per year.

What experience is needed?

It is a lead role. The posting asks for: proven experience owning a CRM programme from start to finish; deep hands-on Klaviyo work, including complex branched and conditional journeys; a grasp of flow performance, attribution and incremental revenue. Skills it names include Klaviyo, WhatsApp, A/B testing, Skio.

How do I apply with Keywordise AI?

Press the Apply with Keywordise AI button and add your CV. Keywordise tailors your CV and cover letter to this posting and sends the application for you, with a free 7-day trial and no card.

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