Skylight FrameHiring

Director of Performance Marketing, Calendar

  • Remote, United States
  • Lead
  • Posted 9 days ago
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In one line

Own paid digital acquisition for a family calendar app, managing an eight-figure budget across Meta, Google, TikTok and AppLovin.

About the role

The growth team is small and works alongside creative, ecommerce, brand and retail groups. Success means knowing which marginal dollar earns its keep and proving it with testing.

At a glance

Pay
Not stated in the posting
Remote scope
Remote, United States
Seniority
Lead
Skills
Meta, TikTok, AppLovin, MMM, Incrementality testing, CAC, LTV
Posted
20 Oct 2026
Last checked
28 Oct 2026

What you will do

  • Optimise spend across digital channels to hit blended and channel-level CAC and contribution targets
  • Build monthly, quarterly and seasonal spend plans tied to revenue, inventory and margin
  • Design campaign structures for algorithmic performance and step in on hands-on adjustments
  • Run incrementality tests such as geo-holdouts and lift studies to guide channel mix

What they look for

  • 8+ years in performance marketing, including 3+ years leading growth at a consumer brand
  • Strong paid social and paid search at scale, with an eight-figure budget across Meta, Google and another channel
  • Experience designing incrementality tests and using MMM or causal measurement for spend decisions
  • Fluency in CAC, MER, contribution margin, payback and LTV
  • Strong creative instincts and comfort working with creative teams

A typical week

  • Review channel performance and shift budget toward the best marginal returns
  • Work with creative and brand teams on testing priorities and resourcing
  • Check test results and decide what to scale or cut
  • Explain performance and next steps to leadership
  • Coordinate with ecommerce on funnel and conversion tests

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Claude

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Questions about this job

Can I do this job remotely, and from which countries?

The posting lists it as remote for people in the United States.

What does this job pay?

The posting does not state a salary, so there is no figure to quote.

What experience is needed?

It is a lead role. The posting asks for: 8+ years in performance marketing, including 3+ years leading growth at a consumer brand; strong paid social and paid search at scale, with an eight-figure budget across Meta, Google and another channel; experience designing incrementality tests and using MMM or causal measurement for spend decisions. Skills it names include Meta, TikTok, AppLovin, MMM.

How do I apply with Keywordise AI?

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Skylight FrameRemote, United States
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