Sr. Marketing Analyst

About the role

Own how the marketing engine is measured and improved on both marketplace sides, covering business-to-business pipeline analytics and consumer growth and registration analytics as a senior individual contributor.

What you will do

• Build the measurement foundation for marketing to schools and districts, defining key metrics, calculations and reporting locations
• Bring rigour to questions about which channels and campaigns create pipeline that closes and where demand generation investment should go
• Own the business-to-business attribution model, including touchpoint and channel definitions and data flow between platforms
• Support new business forecasting and pipeline reviews

What they look for

• Experience as an analytically rigorous and collaborative marketing analyst
• Ability to work as a senior individual contributor embedded with marketing and growth teams
• Skill in surfacing insights proactively and pairing them with recommendations and next steps
• Familiarity with attribution tools and data platforms such as Marketo Measure, Marketo, Salesforce and Snowflake