Director Marketing, Radiology CT and Xray, US and Canada

About the role

Leads regional marketing strategy for a radiology imaging portfolio, growing adoption and market presence while working with commercial and product marketing partners.

What you will do

• Build and run the regional growth strategy for the radiology portfolio
• Create yearly marketing plans with marketing colleagues and product managers
• Deliver integrated campaigns, events and demand generation programs
• Generate leads through content and channels such as search, email, social and events
• Translate customer staff, patient and clinical needs into outcome focused campaigns
• Adapt marketing materials and trade show experiences for the regional audience

What they look for

• Bachelor degree in marketing, engineering, science, business, healthcare or a similar field
• Track record leading positioning and digital marketing plans with measurable results
• Experience crafting customer centric value propositions and content
• Strong interpersonal skills and clear written and spoken communication

Nice to have

• Three or more years in marketing, sales or product management for healthcare or technology solutions
• Advanced degree such as an MBA in marketing or a related area
• Proven success in complex, fast moving environments
• Exposure to imaging technology or nuclear medicine medtech segments