Director Marketing, Radiology MR, US and Canada

About the role

Shape and execute the regional marketing strategy for an MR radiology portfolio across the US and Canada, accelerating growth through commercial activation and adoption of innovation.

What you will do

• Build and carry out the regional growth strategy for radiology audiences
• Develop annual marketing strategy and plans with marketing colleagues and product managers
• Deliver integrated marketing plans across digital, events and demand generation channels
• Generate leads with customer focused content using search, email, social, inside sales and events
• Customize marketing materials for regional radiology decision makers
• Train commercial teams on value propositions, competitive insights and messaging

What they look for

• Bachelor's degree in marketing, engineering, science, business, healthcare or a related field
• Experience leading positioning and digital marketing plans with measurable business results
• Skill at crafting customer centric value propositions and buying journey content
• Strong interpersonal and written and oral communication skills
• Ability to analyze and resolve problems and to lead programs and projects
• Proven success in complex, fast moving environments

Nice to have

• Advanced degree such as an MBA in marketing or a related field
• Exposure to imaging technology or nuclear medicine medtech segments