Director of Digital Marketing

About the role

Lead the whole digital marketing ecosystem for a fast growing cookie delivery chain, aiming at new customer acquisition, loyalty sign ups, repeat buying and revenue growth across hundreds of stores. The role is hands on rather than purely strategic.

At a glance

• PayNot stated in the posting
• Remote scopeRemote, Brazil
• Posted13 Oct 2026
• Last checked17 Oct 2026

What you will do

• Own the rewards program, covering its structure, earn and burn rules, member engagement, retention and economics
• Run email, SMS, push, customer journeys, personalization and segmentation for lifecycle marketing
• Direct agencies, budgets, paid search and social, return on ad spend, acquisition costs and retargeting
• Grow technical, local and organic search visibility across more than 350 store locations
• Handle relationships, promotions and results with third party delivery platforms
• Use first party data to sharpen targeting, conversion, retention and customer lifetime value

What they look for

• Six or more years in digital marketing, ideally owning CRM, loyalty and performance marketing
• Hands on work building segments, automated journeys and campaigns
• Experience owning or substantially scaling a consumer loyalty program
• Track record managing agencies and measuring performance
• Comfortable setting strategy while staying involved in execution

Nice to have

• Experience in quick service restaurants, retail, e-commerce or consumer subscriptions
• Knowledge of PAR Punchh

Benefits

• Competitive pay reflecting experience and achievements
• Remote flexibility within the home country
• Generous paid vacation days
• Local federal public holidays fully paid