Remote job · Management
Head of Growth Marketing
In one line: Head of Growth Marketing is a remote role in South Africa at a direct-to-consumer digital goods storefront.
- Remote (South Africa)
- A direct-to-consumer digital goods storefront
- Posted 14 Oct 2026
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https://keywordise.com/mcpApply to Keywordise job xjaba75lgtAbout the role
Owns customer acquisition, retention and win-back profitably, with responsibility for the paid acquisition budget, the CRM and lifecycle program, and a team covering paid user acquisition and creative.
At a glance
- PayNot stated in the posting
- Remote scopeRemote, South Africa
- Posted14 Oct 2026
- Last checked18 Oct 2026
What you will do
- Manage paid acquisition on Meta, Google, TikTok, Snapchat and app networks, owning budget, CAC and payback
- Build CRM and lifecycle marketing across push, email, SMS and WhatsApp, from onboarding to win-back
- Own app store optimisation and the path from store visit to first purchase
- Work with the data team on a single trusted view of acquisition and lifecycle results, including attribution and incrementality tests
What they look for
- Six or more years in growth or performance marketing for gaming, e-commerce or consumer apps
- Track record running paid acquisition at scale and CRM or lifecycle programs, with quantifiable results
- Comfort setting quarterly growth strategy and also building audiences, writing briefs and launching campaigns
- Fluency with mobile measurement partners such as AppsFlyer or Adjust and with analytics tools
- Ability to design and read experiments and reason in unit economics
- Strong judgement on what makes performance creative work and how to test it
Nice to have
- Two or more years managing a team
- Experience with direct-to-consumer strategy at a gaming publisher, including webshop environments
Benefits
- Company shares
- Equipment provided for effective work
- Remote working allowance of USD 600 per year
- Courses, conferences and training events
- Paid day off on your birthday
Questions about this job
Is this job fully remote, and from where?
Yes, it is listed as remote, aimed at candidates in South Africa.
What does this job pay?
No pay range is stated in the posting.
What experience is needed?
The posting asks for: six or more years in growth or performance marketing for gaming, e-commerce or consumer apps; track record running paid acquisition at scale and CRM or lifecycle programs, with quantifiable results; comfort setting quarterly growth strategy and also building audiences, writing briefs and launching campaigns.
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