Remote job · Management
Head of Marketing
In one line: Head of Marketing is a remote role in the United States at a global Bitcoin financial services company.
- Remote (US)
- A global Bitcoin financial services company
- Posted 14 Sep 2026
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https://keywordise.com/mcpApply to Keywordise job 3uofe3dfenAbout the role
Lead the creation of a marketing function from scratch for a Bitcoin platform serving customers in many countries. The role owns strategy, customer growth, product launches, measurement and team building, reporting to the CEO.
At a glance
- PayNot stated in the posting
- Remote scopeRemote, United States
- Posted14 Sep 2026
- Last checked18 Oct 2026
What you will do
- Own the global marketing strategy, priorities, operating plan and budget
- Build the marketing organization, including people, processes, technology, agencies and measurement systems
- Study customer segments and behaviors to shape positioning, acquisition and product adoption
- Lead go-to-market for major launches, new markets and strategic initiatives
- Develop attribution, analytics and lifecycle programs in partnership with data and engineering
What they look for
- Senior marketing leadership experience, comfortable building an organization rather than inheriting one
- Ability to move between strategy and hands-on execution
- Skill in defining channel economics such as acquisition cost, lifetime value and payback
- Experience with product marketing and go-to-market planning
- Strength in lifecycle marketing across onboarding, activation, engagement and retention
- Collaborative approach with product, data, finance, brand and communications teams
Questions about this job
Is this job fully remote, and from where?
Yes, it is listed as remote, aimed at candidates in the United States.
What does this job pay?
No pay range is stated in the posting.
What experience is needed?
The posting asks for: senior marketing leadership experience, comfortable building an organization rather than inheriting one; ability to move between strategy and hands-on execution; skill in defining channel economics such as acquisition cost, lifetime value and payback.
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