Product Marketer

About the role

You will shape and run marketing plans that grow adoption of a data integration and replication software product, speaking to technical buyers through campaigns, webinars and written content.

What you will do

• Build and share product messaging around data replication and change data capture across webinars, videos and educational material
• Host and present webinars and video sessions that explain product features and value to customers
• Study market trends, buyer behaviour and rival products to guide marketing choices
• Work with other teams on launch plans for new products and features and on demand generation
• Define target segments, value propositions and the channels used to reach them
• Produce collateral such as demos, data sheets, whitepapers, blog posts and videos, and track campaign results with analytics

What they look for

• Solid grasp of data operations and data management practices
• Familiarity with SaaS applications, databases and data clouds
• Ability to create messaging and campaigns that appeal to technical professionals
• Comfort presenting and hosting webinars and video content
• Skill with data and analytics to measure campaign performance and return on investment