Product Marketing Associate

About the role

Join an employee planning marketing team to put workers and their needs at the centre of how products, services and experiences are marketed. Turn audience insight into positioning, messaging and campaigns.

What you will do

• Build and run multi-channel marketing programs that raise advisor engagement and support growth
• Study program and advisor engagement results to spot opportunities and refine effectiveness
• Map employee financial needs and preferences into audience segments, positioning and messaging
• Work with engagement, product and analytics teams to gather insight and shape programs
• Help manage projects for other programs within integrated marketing

What they look for

• Three to five years of relevant experience delivering impactful work
• Passion for research and a drive to understand users and their preferences
• Creative storytelling ability and strong writing that simplifies complex ideas
• Experience working with writers and designers to bring a vision to life
• Strong cross-functional relationship building and organized project management
• Degree in marketing, business or a related field, or equivalent experience