Remote job · Business and finance

Search Lead, Paid Marketing

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Owns the strategy and daily execution of paid search, turning growth goals into campaigns that bring in qualified leads and new members.

Translate growth strategy into paid search plans and run campaigns on Google Ads and Microsoft Ads
Audit keywords, search terms and negatives, building exclusion strategies to protect budget
Optimize tCPA and tROAS bidding with attention to bidding mechanics and signal quality
Make and audit bulk account changes using editors, scripts or APIs
Build a testing roadmap for landing pages, ad creative and bidding to lift conversion rates
Own campaign, budget and performance reporting and share analysis with stakeholders

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2We tailor your applicationKeywordise writes a CV and a cover letter for this job from your real experience.
3We apply for youYour application goes to the employer and you follow it in your dashboard.