Senior Director Product Marketing, Competitive and Sales Enablement

About the role

Leads competitive intelligence programs and sales enablement tools so sales teams can outperform rivals. Also builds a playbook strategy aligned with product direction and market differentiation.

What you will do

• Direct continuous tracking of rival products, pricing, messaging and go to market approaches
• Create and refresh competitive selling decks, battlecards, win loss findings and executive briefing content
• Work with product, marketing, sales operations and analyst relations to combine market trends and threats
• Build modular playbooks for buyer personas, verticals and use cases that raise sales productivity
• Team with sales enablement to run training and reinforcement programs
• Measure playbook adoption and its effect on pipeline and win rates with demand generation and revenue operations

What they look for

• Experience leading competitive and market intelligence work in a technology setting
• Ability to turn insights into actionable guidance for sales and product teams
• Skill with competitive intelligence and enablement platforms such as Crayon, Seismic or Highspot
• Proven record of leading, mentoring and growing a team
• Strong collaboration with product, marketing and sales leadership