Senior Growth Marketer (Google & Meta Ads Specialist)

About the role

Own paid search and social campaigns for clients, focused on generating qualified inbound calls and leads at a profit. Work closely with leadership to launch, test and scale what performs.

What you will do

• Design campaigns aimed at producing qualified inbound calls and leads
• Review performance fast and spot which campaigns, keywords, audiences, ads and pages win or lose
• Cut wasted budget and move spend toward profitable opportunities
• Find fresh intent angles, search opportunities, audiences and structures rivals may overlook
• Keep testing messaging, offers, targeting, creative and landing pages using direct-response ideas

What they look for

• Direct response background with a solid grasp of customer desire, intent and buying behaviour
• Expert level Google Ads skills and solid Meta Ads experience
• Record of generating leads or inbound calls through paid advertising
• Hands-on with CPA, CPL, ROAS, conversion rate and lead quality optimisation
• Analytical mind able to turn campaign data into quick decisions
• Experience launching campaigns from scratch, fixing poor results and scaling winners