Senior Manager, Influencer Marketing and Amplification Lead

About the role

Leads a global influencer program to raise awareness, credibility and relevance with business buyers. Also runs a company wide center of excellence that supports other teams with their own creator activations.

What you will do

• Set up and run an influencer center of excellence with frameworks, best practices, toolkits and measurement standards
• Build and execute an always on global influencer program based on long term creator relationships
• Own the global strategy while helping regional marketing teams adapt and execute locally
• Shape the creative vision for activations, write briefs and work with agencies and creative teams
• Cultivate a network of creators and customer advocates who want lasting partnerships
• Define and run a paid amplification strategy for influencer content to grow reach and engagement

What they look for

• Deep fluency in platform dynamics and creator ecosystems across social channels
• Experience building influencer programs that reach business audiences
• Ability to turn strategy into frameworks and playbooks others can use
• Strong creative judgment about which activations fit each platform and creator