Social Media and UGC Manager

About the role

Lead organic social media operations and manage creator partnerships for a US healthcare client, developing content strategies and overseeing production from concept to delivery.

What you will do

• Plan and run organic social strategies on Facebook, Instagram, TikTok, X, YouTube and Reddit
• Own content calendars, publishing schedules, community engagement and daily channel operations
• Find, brief and manage UGC creators and influencers, coordinating content for organic and paid campaigns
• Write creative briefs, scripts, hooks and concepts that fit brand messaging and audience needs
• Coordinate in-house shoots with physicians and founders, ensuring health scripts get medical review

What they look for

• At least three to five years managing UGC, including sourcing, briefing and coordinating creators
• Strong organic social media management, including building a brand presence from scratch
• Experience with established brands, ideally direct-to-consumer subscription or membership businesses
• Proven ability to craft creative briefs, scripts, hooks and content concepts
• Demonstrated skill managing content calendars, publishing schedules and creator deliverables
• Solid grasp of social media performance metrics