Ads Creative Strategist

About the role

The strategist sources content creators and shapes short video ad concepts for client brands, keeping campaigns in line with current social media trends.

What you will do

• Write detailed script briefs for creators, including the supporting footage each video needs
• Find creators who match each brand's target customer for every test concept
• Contact creators about project scope and keep in touch through the project
• Check the quality of video ad variations and give feedback on submitted content
• Track current TikTok and Instagram Reels trends and build briefs around them
• Handle other tasks assigned by the product manager

What they look for

• Proven experience creating engaging content across different niches
• Solid grasp of social media trends, especially TikTok and Instagram Reels
• Strong interpersonal skills for talking with creators, colleagues and clients
• Ability to identify customer pain points and plan for them across niches
• Good organisation, time management and forward planning
• Creative flair and a full time commitment during office hours