Remote job · Sales
CRM Manager
- GBP 45,000 to 55,000 per year
- Remote (UK)
- A direct-to-consumer subscription wellness brand
- Posted 25 Sep 2026
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Apply with Keywordise AIAbout the role
Own the customer lifecycle strategy and hands-on execution for a subscription business where retention drives most revenue. The role starts as an individual contributor with room to grow into a lead position.
What you will do
- Own the full customer lifecycle in Klaviyo, from onboarding to winback
- Analyse flow, customer and cohort data to find lost revenue and margin
- Build retention strategies from the reasons customers cancel or skip
- Turn high-intent one-time buyers into subscribers
- Run CRM across email, SMS and WhatsApp, including deliverability and list health
- Develop loyalty mechanics and lead A/B tests prioritised by commercial impact
What they look for
- Proven experience owning a CRM programme from start to finish
- Deep hands-on Klaviyo skills, including complex branched journeys
- Solid grasp of flow performance, attribution and incremental revenue
- Experience in a subscription-led business
- Understanding of subscriber behaviour, churn and retention
- Highly analytical and able to turn insight into action personally
Nice to have
- Experience with a loyalty platform
- Independent, structured and fast-moving working style
Pay
GBP 45,000 to 55,000 per year
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