Head of Marketing (B2B iGaming)

About the role

Lead the global B2B marketing strategy for a games supplier, reporting to the Chief Commercial Officer and driving brand growth, lead generation and event presence.

What you will do

• Shape and run a global B2B marketing strategy aligned with commercial goals
• Allocate the marketing budget to maximise return across brand and lead activities
• Partner with HR on internal brand, culture and employer branding work
• Own full-cycle planning of major exhibition stands and off-site VIP events
• Set and maintain global brand guidelines, templates and asset libraries

What they look for

• Four or more years in a senior marketing role within B2B iGaming
• Track record in B2B product branding and employer branding
• Hands-on experience managing large exhibition stands and VIP events at major summits
• Understanding of B2B lead generation and sales pipelines
• Familiarity with CMS platforms, analytics tools, CRM systems and design tools
• Strong written and spoken English

Nice to have

• Additional languages beyond English