Senior Marketing & Communication Specialist

About the role

Owns local marketing and communications in France, covering PR, influencer, brand and integrated campaigns aligned with business goals. Acts as the local brand representative and adapts global and EMEA strategies to the French market.

What you will do

• Develop influencer and KOL campaigns, brand events, sponsorships and partnerships
• Coordinate paid media across social media, TV, out of home and radio
• Define, monitor and own KPIs across PR, influencer, brand and media campaigns, then optimize channel mix and investment
• Localize global and EMEA strategies, campaigns and product messaging for French consumers

What they look for

• Bachelor's degree in marketing, communications or a related field
• At least ten years of experience within consumer electronics
• Experience in a PR, communications or marketing role
• Understanding of media relations, digital media strategies, channel marketing and point of sale materials
• Experience with budget planning and allocation, defining and tracking KPIs, and understanding ROI
• Fluent English and French, spoken and written

Nice to have

• Familiarity with design software such as Photoshop or InDesign
• Familiarity with content management systems

Benefits

• Work independently within an experienced and motivated team
• Grow within a dynamic, fast-growing environment
• Chance to develop and implement your own ideas